Background:

"SEO is free traffic to your website", but the real cost is time and expertise. Creating an SEO-friendly blog in a Next.js application can be a game-changer for improving the visibility of your website on search engines. Thanks to Next.js’ built-in features, such as automatic static optimization, dynamic routing, dynamic sitemap creation, and the ability to integrate SEO metadata, you can easily create a high-performance, search engine-optimized blog.

In this guide, I will walk you through all the necessary steps and concepts you need to know to implement SEO best practices in NextJS latest version (15).

Step 1:

If you haven’t already set up a Next.js project, the first step is to create one. Use the following command to initialize a new Next.js app, make sure to use "app router" as I will be using app router in this tutorial (but in my tutorial, I will be giving the examples of our company portfolio, which is also in NextJS app router)

npx create-next-app@latest my-company-portfolio
cd my-company-portfolio

Also, I am not using the "src" directory, so my current project structure looks like this:

Step 2:

Create a favicon.ico as per your company logo and place it inside the app directory.